Tag Archives: technology

CHECKOUT 51 LAUNCHES AMERICA’S FIRST SPANISH LANGUAGE GROCERY SAVINGS APP

Checkout 51, America’s fastest growing grocery savings app is now the first major grocery savings app in the US to be available in Spanish. The Spanish version of the free mobile app will include offers available in the English version of Checkout 51, including savings on diapers, milk, eggs, alcohol and more.

Every Thursday, Checkout 51 provides a new list of offers on everyday items. Shoppers can visit the retailer of their choice, purchase products from the list, and use the app to take a photo of their receipt. When a member’s Checkout 51 savings hit $20, they can cash out and Checkout 51 will send them the money. Providing these savings in Spanish makes Checkout 51 the first of its kind.  Existing Checkout 51 members can simply toggle to their preferred language in their app settings, meaning there is no need for an additional app download, and the app will default to a new user’s preferred language when downloaded for the first time.

 

Hispanics are, by far, the fastest growing population in the US, with 37 million Spanish speakers nationwide, an astounding 233% increase since 1980. Latinos are leading the way in digital device usage, with seventy-nine percent of Hispanic Americans owning smartphones and spending thirteen percent more time using apps or browsing online than the national average. In addition, the median age of the Hispanic American is 30 years old, twelve years younger than the national average, meaning they also have more buying years ahead of them. According to the Selig Center for Economic Growth, US Hispanic buying power is projected to reach an estimated $1.7 trillion in the next three years.

 

“Hispanics represent nearly one-fifth of the US population, and yet, they are a greatly underserved community,” said Noah Godfrey, Founder of Checkout 51. “Our mission is to make it effortless for families to save money, and we felt it was important to make it easy for native Spanish speakers to save with ease with Checkout 51.”

 

“As an avid saver, I am thrilled to hear that there is now a grocery savings app specifically for the millions of Spanish-speaking shoppers in the US,” said Mary Sanfeliz, blogger on popular Latino savings site, Cuponeandote. “Checkout 51 makes saving money on everyday products seamless and literally puts money back in your pocket. This is an app that will really benefit the Latino population.”

 

Checkout 51 launched in Canada in 2012 and in the US in 2014, and was incorporated into News America Marketing’s savings portfolio in 2015. It is now one of the most popular savings apps in North America with over 10 million members. There are presently 57 million Hispanic Americans in the US, representing eighteen-percent of the total population. Checkout 51 is the first and only grocery savings app offered in Spanish.

 

LULAC and Facebook Upgrade LULAC Empower Hispanic America Technology Center

The League of United Latin American Citizens (LULAC), with the ongoing partnership from Facebook, held an open house to celebrate the upgrade of a LULAC technology center at Mission Graduates in San Francisco, California. Mission Graduates is a nonprofit organization focused on college attainment for students K-12.

“With the support of Facebook, LULAC will continue to ensure that the Latino community in San Francisco has access to up to date technology which will allow Latino students to compete at a level playing field,” said LULAC National President Roger C. Rocha Jr.

The effort is part of LULAC’s Empower Hispanic America with Technology (EHAT) initiative, which focuses on closing the technology gap in underserved communities. The upgrades to the technology center included new desktop computers, high speed Internet, and office software.

“We’re proud of our partnership with LULAC and thrilled to support its mission to advance technology education for the Hispanic community,” said Susan Gonzales, Facebook Community Engagement Director. “Exposure to technology is critical to the development of our local youth, and through our support of the Mission Community Beacon program, we can encourage students to explore careers in computer science and engineering.”

Without access to the Internet or to computer equipment, students are more likely to fall behind in their school work. The upgraded technology center will help Mission Graduates produce a college-going culture among the Latino population.

“By helping Mission Community Beacon families build skills and confidence with technology, we are able to empower parents and students to better leverage online tools to support academic success and development of 21st Century skills,” said Eric Cuentos, Parent Partner Program Director, Mission Graduates.

More at www.lulac.org

Gamers: EA Access For XBox One

 

EA

Introducing you to EA Access,  a new membership service that let’s you subscribe to  “the Vault” – EA’s collection of their most popular games. Currently, the Vault is offering 4 games:  Fifa 14, Madden NFL 25, Peggle 2, Battlefield 4.  More titles coming soon.

How it works: 

Games available for  full download/unlimited play (as you’re subscribed).  Cost is $4.99/month or $29.99/year.  Any progress will be saved in case you want to purchase the retial copy of the game.  Digital content for each game will be discounted at 10%.

This is a win-win.

If you buy one game a year (Madden) at $60+ tax, you already come out ahead $30 if you subscribe because you have access to a library of games versus just the one game, saving you hundreds of dollars. In addition, you get access to betas.

I don’t know about you but I’m excited about this!

h/t EA.com