Thank you Chanel for giving me reason to be excited about the fashion world this Monday morning!
Directed by Kark Lagerfeld, Chanel’s release of its trailer for the short film Reincarnation accompanied by the song “CC The World” – composed by Pharrell Williams and sung by Cara Delevinge – has taken the social media realm by storm this morning.
The short recounts Coco Chanel’s inspiration for the now iconic Chanel jacket – a moment while vacationing in Austria – the moment upon laying her eyes on the uniform of the elevator operator of the hotel she was staying at.
Reincarnation will accompany the Métiers d’Art collection in Salzburg next week.
Mark your calendar – the full film will debut online on December 1.